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Chevrolet Toughens Up the Meek Aveo

12.01.10

GM didn’t specifically say what the suffix stands for, and though we know it means “Rally Sport” when talking about, say Camaros, this is an Aveo. It’s gotta mean “Really Small.” In any case, the RS is longer, wider and more spacious than the current Aveo. It ditches the bland forget-it-as-soon-as-you’ve-seen-it styling for sharp lines, deep creases and an aggressive stance. It rides on 19-inch wheels, sports a dual exhaust and wears a big spoiler. Chevrolet is clearly aiming the car at younger buyers and hoping the tuner crowd latches onto it.

There’s more of the same inside, where GM designers laid on gloss black paint with metallic details and blue accents. There are some motorcycle influences both inside — a big analog tach flanked by an asymmetrical digital speedo — and outside, where you’ll find brushed aluminum bodies housing the headlights and taillights.

“The Aveo RS show car demonstrates how progressive design can inject personality into a small car,” said Michael Simcoe, executive director of North American Exterior Design. “We want customers to see it and have an emotional reaction to it.”

Source: Wired (blog)