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The PeC Review: eStore-Opoly Game for Family Businesses

01.02.10

The smallest ecommerce businesses are often people operations.

An entrepreneurial family fellow starts selling online. Before want a spouse is helping to manage the accounting and teen-age-old children are processing orders. Sharing the occupation becomes an outgrowth of sharing a life under one roof and unfinished to earn more financial freedom for everyone in the kinsfolk.

Unfortunately, small family-owned ecommerce businesses many times fail or earn very little pelf. Now an enterprising company, eCommerce Incubator , has proposed an fascinating way to help so-called mom-and-pop online shops triumph.

eStore-Opoly is a board game designed to balm introduce some of the basics of micro-compass ecommerce. The game becomes a forum for introducing ideas, backdrop expectations, and planning for ecommerce achievement, earning it four out of a possible five stars in this, "The PeC Consider."

"The PeC Review" is my weekly column created to bring in you to the products or services that I believe can commandeer you grow your ecommerce business. I only inspect products that I would use in my own online stores, and, frankly, I don't publicize negative reviews. You only hear about the products I like.

Source: Practical Ecommerce

Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms'

02.02.10

The teams playing in this year's Wonderful Bowl have already been decided, but the Super Move shuffle for advertisers began in committed last month when marketing mainstays like FedEx, Community Motors and Pepsi made news by announcing they were opting out of this year's ad production.

But for those looking to gauge the health of the ad manufacture, Super Bowl advertising is a bit of red herring. CBS is charging about $2.5 million for 30 seconds of commercial ever -- and rightly so. Rarely do you get so many Americans watching one things turned out and actually enjoying the advertising. It's a tremendous chance for most brand marketers and we'd be foolish to look at this year's Wonderful Bowl as proof of either the rejuvenation of the 30-other spot or the rejection of it.

That doesn't unaccommodating some won't try. After all, last year Hulu saw a 50% grow in site traffic after running ads during the Wonderful Bowl and Denny's traffic to its website soared just about 1,700% as consumers sought tidings about its free breakfast promotion.

Source: AdAge.com

P&G and Kroger are competing now more than ever

29.01.10

Are Procter & Bet Co. and Kroger Co. – the world’s largest maker of consumer packaged goods and the biggest U.S. grocery fetter, respectively – on a collision dispatch?

P&G this month announced it will establish a dedicated online install, or eStore, to sell its products directly to consumers. It won’t own or run the site, and it says it has no desire to get into retailing. But the new instal will inevitably compete for sales with customary bricks-and-mortar grocers.

Last month P&G pulled out of a two-year-old online coupon draft with Kroger that allowed shoppers to download online coupons for P&G products to Kroger faithfulness cards. The coupons were automatically redeemed when consumers bought the products. Kroger is continuing the program with other manufacturers.

In the meantime, Kroger has ratcheted up sales of its own branded products that underprice the prices of P&G and other makers of consumer products – by as much as 50 percent in some cases. Kroger mark diapers, shampoo, mouthwash, dissertation towels, detergent and lotions – many produced in two or even three versions at several price points – sit on Kroger shelves alongside many higher-priced P&G brands.

Source: Cincinnati Business Courier